Have you noticed how many people have been hitting the gym and making an attempt to delete the junk from their diets the past couple of weeks? It's definitely a resolution revolution these first few weeks of January, which means it's the perfect time to set some goals for pumping a little health into your … Continue reading How to Pump a Little Health Into Your Content Marketing
If you ever interview one of your team members or an expert for your blog or newsletter, it's not as simple as sending them a questionnaire and then posting it to your blog. There's a strategy behind great Q & A posts. Here's the quick and dirty guide to writing Q & A posts. The … Continue reading The Quick and Dirty Guide to Writing Q & A Posts
If you've spent any time in MailChimp or Constant Contact or any of the other email programs, you have the option to post your newsletter or promotions to Facebook, Twitter and other social networks. Don't click those check marks! Why you may ask? It's robbing you of an opportunity to offer exclusivity to your email … Continue reading Why You Shouldn’t Post Your Email Content to Social Networks
Yesterday, I was honored to have an article featured in Peter Bowerman's newsletter - the Well-Fed E-Pub. You can see the current and every issue here. I just received a response to my article on Content Marketing 101 from a writer who is looking to make the plunge into freelance writing. She mentioned that she didn't … Continue reading The Keys to Success in All Content Marketing & Business
I love homonyms. At first glance, the title of this post looks like I made a mistake, but I didn't. The post is all about getting content with our content. When you become content (i.e. happy, laid back) with your content (info up for discussion/sharing with your audience), you're walking on thin ice. Sure, formulaic … Continue reading Is Your Content Content?
Everyone who knows me knows I have quite a few pet peeves, but two writing related peeves really stand out - the overuse of ampersands & quotation marks for no reason. The problem is that there is a huge invasion of text message/Twitter speak in everyday communication, and it drives me batty. And for some … Continue reading The Invasion of the Ampersand & Other Naughty Punctuation
Maybe it's the books I'm reading. Maybe it's my close work with great business owners, but one thing I've noticed lately is a core concept for any business, especially in marketing. We have to value our customers. Go out of our way to deliver beyond their expectations. And this starts with our words. Here are … Continue reading Do You Value Your Customers Above All Else?