ProPolish: Five Things Pros Do Right with Social Profiles

ProPolish: Five Things Pros Do Right with Social Profiles

I just completed a big research project where I looked at hundreds of social media profiles. Want to know what I learned? Pros do five things right with social profiles:

  1. Pros fill out their entire profile and everything is in the right case. LinkedIn profiles almost double as a resume today. So make sure you list your current job title and everything is in the right case (meaning you know that your name is a proper noun and so is the place you work).
  2. Pro social profiles have a professional headshot. I was shocked at the number of people with 500+ connections who didn’t have a photo. I was also a little surprised at the number of “interesting” photos.

    Pro Tip: Get a professional photo taken every year or two to use in social media profiles.

  3. Pros have a headline that grabs attention and makes sense. Each social media network has its own “way” to present your “what you do” statement. LinkedIn gives you an opportunity to describe your experience and what you’re looking to do. Use this to your advantage.

    Walking the Walk: My LinkedIn profile headline is “Pro writer, editor, marketing consultant and founder of Pro Polish.” I’m a professional writer first and foremost, but I do A LOT of editing and marketing consulting. And I’m trying to promote my Pro Polish service. That tells you what I do and how I can help you. That’s the ultimate goal of every social media profile headline: what you do. Get this right!

  4. Pros link up their social profiles. One of the cool features of LinkedIn is the ability to link to your Twitter account. Not everyone is a Twitter master, but it’s nice to check it out. It’s a simple profile update that connects your online presence.
  5. Pros are always updating their social profiles. I don’t do it every week, but I do try to look at my LinkedIn profile at least every couple of weeks and make updates. This is my primary sales tool for my business, so it better be sharp and up-to-date. It also helps your searchability to share content and to add sections to your LinkedIn profile. The same is true for your Twitter bio. I use my Facebook and Instagram profiles for a different purpose than my professional writing and marketing business, but I update my bio all the time.

    Pro Tip: Sharing your “what you do” is effective and important. Don’t neglect this part of your professional life.

Need help with your professional social profiles? Check out my Pro Polish service where you can get a pro look at how you can improve your resume, LinkedIn profile and online presence – whether you’re looking for a job or to expand your sales.

Why What You Do Matters

Why What You Do Matters

what-you-doI just got off the phone with a potential client and he was thanking me for my help and expertise. We are in a serious negotiation over a potential project and I’m really excited about working with him if we can get everything aligned.

The reason I’m excited about the project isn’t the money. Yeah, money is nice and it pays for things, but I don’t really work just to get a check. I could do a lot less putting myself out there if I wanted to just earn a paycheck.

My work is an extension of who I am. It’s what I do to help others become better. A marketing project isn’t just a way to get the phone to ring. It’s about investing in people and in their lives – to make them better.

And that’s why what you do matters – your “what you do” is an investment in the lives of other people.

Someone once asked me if I loved what I do enough to do it for free. At the time, my focus was on making a living for my family. So, at the time, it seemed like a silly question. But today with a little more life experience and some time off for my family, I’d wholeheartedly agree that I love my work enough to do it for free.

I’m so grateful I get the opportunity to do what I love to help my clients create a better life for the people they love and serve.

So, yes, what you do matters to someone else. That’s the thought I want to keep in my head and heart for today and every day.

Interested in discovering how your “what you do” can help others more effectively? Check out my service called Pro Polish, which is designed to help you make the most of “what you do.” Find out how you can get better results with your resume, LinkedIn profile and business correspondence.

Introducing Pro Polish – A Service for Professionals and SoloPros

Introducing Pro Polish – A Service for Professionals and SoloPros

pro polish serviceWhen I got started freelancing more than a decade ago, I knew a thing or two about a resume, but I knew it wasn’t all that was going to get me noticed. I had to stand out in search results and an inbox.

That’s when I got really bold with headlines, subject lines and ditched the generic bullet points. My resume and cover letters are living, breathing business tool that get a lot of my attention. If I don’t keep them fresh and polished, it fades fast and I don’t have quality work to fill the calendar.

When You Don’t Like Talking About Yourself

Almost anytime I tell someone I’m a writer or editor, the subject of resumes and cover letters and LinkedIn profiles come up. I get a range of feedback on resumes and cover letters – from “I’m not getting any interviews” to “I really need to update my resume” to “I don’t know how to make my resume stand out online.”

It’s Tough to Get Your Name Out There

And I often hear that people don’t have much success with online job ads and working their LinkedIn network for job leads and projects.

I also get a range of feedback on LinkedIn – Is it worth it to keep up with the connections and the adding content? You betcha.

Why Is LinkedIn So Important?

It’s important because you are often asked for your profile link and recruiters, potential project managers and hiring managers look at your social profiles. If your LinkedIn profile is neglected, you may get passed over.

I think of LinkedIn as a way for you to put your resume in anyone’s hand in an instant. It’s a link and a connection. That’s easy to text or email right in the coffee line or at a networking event. Yes, you need business cards, but I promise you – a thoughtful email and a link to your profile will get noticed faster than that pile of cards sitting at the bottom of a recruiter’s purse.

LinkedIn also gives you instant authority in your field. When you spend a few minutes a few times a week reading articles and making comments, you’re extending your experience and you’re expanding your network.

But what if you’re not sure what to say about yourself? It’s easy to talk about what you do, but it’s not always easy to get that to a few stand-out bullet points on one-page 8.5 x 11.

Sharing What I Know

So, when I examined my business offerings recently, I decided it was time to take my know-how – resumes, LinkedIn, cover letters, unique ways to find jobs and projects online and put into a tool other pros like you can use.

I call it Pro Polish. I offer several packages based on what a pro’s need is – resume revamp, LinkedIn love, cover letter lessons, a portfolio site or a customized set of sales scripts and proposal templates. I want to help pros take the guesswork and frustration out of talking about themselves and get to the interviews, projects and next level of success.

To learn more about Pro Polish, please visit this link or drop me a line.

Why It’s Important to Get Really Clear About What You Do

clear business goalsI recently went through a transformation in my business – I took a break and started over. It was a gutsy move and one that scared the dickens out of me.

But this year, I’m looking at a new freedom. I’m starting on some of my own info products and will be launching an ebook series later this spring.  I’m finally doing what I want to do with my business and have honed my specialty to serve more a more specific clientele – professionals, entrepreneurs, independent publishers, startups and tech companies.

I recommend everyone take a break and get clear about what you do in your business and why you do it.

Then, take out the trash. Clear out the things that are getting in the way of what you really want for your time, money and work.

This post is a hint at what I’ll be releasing in the next couple of months – an in-depth e-book series and new blog on how to get very clear about what you do.

It’s based on a model I’ve been using in helping my clients understand who their clients are and their pain points for years. Now, I’m putting this successful, simple strategy on paper for others to use to get clear on what they do.

If you’re interested in the details, please drop me a line or learn more here.

Your Blog Needs a Life & a Purpose

Blogs and the Honeycomb Model Everyone tells you that you need a blog. Maybe you do, maybe you don’t. That depends on how it will help you grow your business.

Blogs can have many focuses and they can enhance the user experience when they visit your website. You can use them to share product updates, tips and tricks, news, thought leadership articles, your take on what’s happening in the industry, recipes or photos.

Whatever focus you take, the purpose is the key. The purpose of your blog is to build trust, loyalty and to provide useful information for your audience. And it helps people who don’t know you find you through the search engines.

If you’re thinking about starting a blog or want to enliven an existing blog, it’s important to understand the commitment:

  • Your readers will want to hear from you at least once a week.
  • Your blog should not be sales-driven. It should be educational.
  • Your blog needs calls to action that ask the reader to take the next step. You don’t want to push them away.

If you’re interested in discussing the life you want to create for your blog, let’s chat. Contact me for a free consultation today.

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