This package was an on and off-line promotion to build buzz around the University of Mississippi Healthcare sponsorship of the Jackson, Miss. Go Red for Women campaign. The goal of the campaign was to build awareness around a mother/daughter heart screening event during the month of May at University Heart.
- We ran an ad in the local weekly newspapers (bottom right corner – Read it here).
- We did a slideshow of heart disease patients and caregivers called “Ladies in Red” for the Go Red for Women luncheon (top right).
- We also ran a promo on the UMHC website (bottom left) to sign up and get the “gift certificate” offer for the mother/daughter heart health screening.
- Overall results – We exceeded our goal for registrations by 25%.