I just completed a big research project where I looked at hundreds of social media profiles. Want to know what I learned? Pros do five things right with social profiles: Pros fill out their entire profile and everything is in the right case. LinkedIn profiles almost double as a resume today. So make sure you list … Continue reading ProPolish: Five Things Pros Do Right with Social Profiles
I just got off the phone with a potential client and he was thanking me for my help and expertise. We are in a serious negotiation over a potential project and I'm really excited about working with him if we can get everything aligned. The reason I'm excited about the project isn't the money. Yeah, … Continue reading Why What You Do Matters
I've been seriously neglecting my blog because I'm a writer. I'm so busy with my writing projects for other people that I'm way behind on my own writing. But I'm taking a few minutes to point something out that has to do with why I'm so busy. Ann Wayman - a writer I follow - … Continue reading Why Writers Are Still REALLY Important
I love homonyms. At first glance, the title of this post looks like I made a mistake, but I didn't. The post is all about getting content with our content. When you become content (i.e. happy, laid back) with your content (info up for discussion/sharing with your audience), you're walking on thin ice. Sure, formulaic … Continue reading Is Your Content Content?
I received a mention on Twitter recently where a guy was recommending that I buy an e-book to get more Twitter followers. First of all, I'm not on Twitter to simply amass a huge following of people I don't know. I'm on Twitter to help my clients communicate better with their industry or customers. I … Continue reading How Not to Connect on Twitter or LinkedIn
Cierra Washington, a graduate of Belhaven University, has joined us this summer to learn how to always communicate brilliantly. One of her assignments is to blog about the work she is doing and the lessons she is learning. Today, Cierra blogs on the seven top rules all marketers should know. Good marketing communications always puts … Continue reading The Intern Files: Rules All Marketing Communications Should Follow
I just signed up for email updates from a website. I got the standard issue thank you page delivered by the mail service provider and shook my head. Your thank you page is a brilliant opportunity to share your brand and value with someone who just gave up a piece of themselves (their contact info) … Continue reading Does Your Thank You Page Have Value?