Everyone who knows me knows I have quite a few pet peeves, but two writing related peeves really stand out - the overuse of ampersands & quotation marks for no reason. The problem is that there is a huge invasion of text message/Twitter speak in everyday communication, and it drives me batty. And for some … Continue reading The Invasion of the Ampersand & Other Naughty Punctuation
I just received a newsletter from a company that makes social apps for Facebook. I'm not going to name names, but it was a rag. The content was so-so, but it was full of terrible grammar and the misused punctuation we writers loath. Plus, they poured on the jargon. Here's my review. The headline made … Continue reading What’s Up with That Rag of a Newsletter?
I recently took a cruise to the Virgin Islands. We made stops at St. Thomas, St. John and St. Martin (or is it Maarten?). Today's story comes from the French half of the island of St. Martin (Orient Beach - the clothed side). This is supposed to be one of the most beautiful beaches in … Continue reading Beach Vendors – The Best Salepeople in the World?
Writers can help you change minds. In this case, a writer changed society's view of a man in need. Now, that's always communicating brilliantly.
When I went to journalism school, my dad asked me what I was going to do to support myself. I told him that money didn't matter; I was in this for the good of the people. I even had a t-shirt to support my cause. Well, that's before I realized how journalism training can be … Continue reading Why It’s Important to Think Like a Journalist in Content Marketing
Instead of telling you how to hire the right writer, I'd like to share three reasons not to hire a writer. You found this writer on a bidding site. Going with the lowest bidder is going to get you nowhere. You are not going to get a writer who specializes in helping you deliver your … Continue reading Three Reasons Not to Hire a Writer
My alma mater is undergoing a crisis - in communication. We've been without an on-field mascot since I left the campus of Ole Miss in 2003. The administration started with proposing an updated version of Colonel Reb - which failed miserably with students, staff and alumni. The administration then decided we would not have an … Continue reading Confusing Crisis Communication – Kicking a Field Goal a Second Too Late