Why What You Do Matters

what-you-doI just got off the phone with a potential client and he was thanking me for my help and expertise. We are in a serious negotiation over a potential project and I’m really excited about working with him if we can get everything aligned.

The reason I’m excited about the project isn’t the money. Yeah, money is nice and it pays for things, but I don’t really work just to get a check. I could do a lot less putting myself out there if I wanted to just earn a paycheck.

My work is an extension of who I am. It’s what I do to help others become better. A marketing project isn’t just a way to get the phone to ring. It’s about investing in people and in their lives – to make them better.

And that’s why what you do matters – your “what you do” is an investment in the lives of other people.

Someone once asked me if I loved what I do enough to do it for free. At the time, my focus was on making a living for my family. So, at the time, it seemed like a silly question. But today with a little more life experience and some time off for my family, I’d wholeheartedly agree that I love my work enough to do it for free.

I’m so grateful I get the opportunity to do what I love to help my clients create a better life for the people they love and serve.

So, yes, what you do matters to someone else. That’s the thought I want to keep in my head and heart for today and every day.

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