Surviving Social Media as a Politician & Other Random News

business newsIt’s been a busy month. I’ve been working on a number of projects and am very excited to see some things coming to fruition that started several months ago. Here are a couple of tidbits I just couldn’t keep to myself.

Surviving Politics & Social Media. The Social Media Survival Guide for Political Campaigns book just launched! I worked on two chapters of this awesome guide for office-seekers to leverage social media. I worked on Chapters 3 and 7, which dealt with hiring a social media team and using social media for competitive intelligence. Definitely worth a read if you or someone you know plans to enter a political race for 2012.

Texting…Texting, One-Two. I’m on my way to Ohio to headline a conversation about text message marketing with a whole bunch of bingo hall operators! I’m really excited to learn more about charitable gaming and will share the insights next week. We’re talking about how these (mostly volunteers) can take advantage of a simple, and effective marketing tool called the lil ole text message.

Back on the Business Beat. My first real topic or as we journalists call it “beat” was 10 years ago this year! In Advanced Reporting, I was assigned the “business beat.” At the time, I thought it was a drag and a half. Now, it’s how I make my living. Thank you to the teacher who saw that in me!

I’m now writing for a local publication called What’s Around Town Metro Jackson. It’s a weekly newspaper/mag hybrid with all kinds of tips and a rockin’ Facebook community. I get to talk with local businesses about their story and how they connect with the community. Really excited to be working with these fine folks.

Well, that’s a wrap. Stay tuned for an update on the texting for charity event next week.