I’ve worked on some terrible campaigns. I mean TERRIBLE. Theming your campaign can be risky – it can either resonate or bomb. But, every once in awhile, a cheesy idea can spell success.
I recently pitched an idea to a client to create a character to represent their campaign. I felt like it was a huge risk because it had the flavor of Velveeta – the cheesiest. The idea struck gold.
I can’t wait to share the results of the campaign because that’s the true test of an idea. While I and my client may love it, it’s the audience that decides the success.
Let me help you turn a cheesy idea into gold for your company. I’m ready. Are you?